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Article Title
Relationship Marketing and Self-Reported Customer Lifetime Value among Customers of a Commercial Bank in Ghana: The Statistical Mediating Role of Customer Engagement
Authored by
Samuel Bradley Doe Gadekah
Department of Economics and Business, TU Bergakademie Freiberg Akademie Straße 6/EG12, 09599 Freiberg, Germany.
Godwin Kwame Humali
Department of Marketing and Corporate Strategy, Kwame Nkrumah University of Science and Technology, Private mail Bag University Post office, Kumasi, Ghana.
Wisdom Sefiamor Adjei
Balsillie School of International Affairs, 67 Erb Street West, Waterloo, ON, N2L 6C2, Canada.