Discussion on: Driving Word of Mouth in E-commerce: The Impact of Service Quality, Customer Experience, and Repurchase Intention on TikTok Shop

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Article Title

Driving Word of Mouth in E-commerce: The Impact of Service Quality, Customer Experience, and Repurchase Intention on TikTok Shop

Authored by

Ali Agung Al-Habib
Department of Management, Faculty of Business and Economics, University Islam Indonesia, Indonesia.

Albari
Department of Management, Faculty of Business and Economics, University Islam Indonesia, Indonesia.

DOI or Article Link

https://doi.org/10.9734/ajeba/2024/v24i91491

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