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Article Title
Mapping Buying Behaviour and Brand Loyalty among Hybrid Paddy Seed Farmers in Nalgonda District, Telangana, India
Authored by
K. Hari Venkata Manindra
Advanced Post Graduate Centre, Lam, Guntur, ANGRAU, Andhra Pradesh, India.
Y. Prabhavathi
Department of Agribusiness Management, Advanced Post Graduate Centre, Lam, Guntur, ANGRAU, Andhra Pradesh, India.
K. Uma Devi
Department of Agribusiness Management, Advanced Post Graduate Centre, Lam, Guntur, ANGRAU, Andhra Pradesh, India.
M. Sathish Rahul
Department of Agribusiness Management, Advanced Post Graduate Centre, Lam, Guntur, ANGRAU, Andhra Pradesh, India.