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Article Title
Digital Literacy, Customer Loyalty and Retention in B2C Healthcare Services: Evidence from Indian Digital Healthcare Consumers
Authored by
Neerajana Sai Niveditha Gergi
Department of Commerce, Sri Venkateswara University, Tirupati, Andhra Pradesh, India.
P. Mohan Reddy
Department of Commerce, Sri Venkateswara University, Tirupati, Andhra Pradesh, India.
DOI or Article Link
https://journaljemt.com/index.php/JEMT/article/view/1466