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Article Title
Digital Marketing in Agribusiness Enterprises: Capabilities, Market Access, Platform Power and the Conditions for Performance
Authored by
Battala Sheshagiri
Department of Agricultural Economics, Naini Agricultural Institute, Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj – 211007, Uttar Pradesh, India.
T. Priyanka
Department of Agribusiness Management, ICAR-NIVEDI, Bangalore, Karnataka, India.
Zahid Husain Ibne Hasan Ansari
Department of Accountancy, DRT’s A. E. Kalsekar Degree College, University of Mumbai, Maharashtra, India.
Karumanchi Asritha
Shree Guru Gobind Singh Tricentenary University, Shree Guru Gobind Singh Tricentenary University, Gurugram, Haryana, India.
Chiranjit Mazumder
Department of Agricultural Statistics, ICAR-IARI, New Delhi-110012, India.
K. M. Arun Kumar
College of Agriculture, Annamacharya University, Rajampet, YSR Kadapa District, Andhra Pradesh, India.
Utkarsh Tiwari
Department of Agricultural Economics, ICAR- Indian Agricultural Research Institute, New Delhi, India.