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Article Title
Herding Behavior in Sri Lanka E-commerce: Understanding the Interplay between Herding Cues and Online Purchase Decision on High Involvement and Low Involvement Product
Authored by
Chamika Dilshan
Master of Commerce Programme, University of Sri Jayewardenepura, Nugegoda, Sri Lanka.
Vilani Sachitra
Department of Commerce, University of Sri Jayewardenepura, Nugegoda, Sri Lanka.