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Article Title
A Mixed-methods Analysis on the Role of Promotional Marketing Strategies on Community-Based Health Insurance Uptake at Kitojo Integrated Development Action
Authored by
Florence Njeri Githinjie
Department of Business Administration, Faculty of Business and Management Sciences, Mountains of the Moon University, Uganda.
Pereez Nimusima
Department of Marketing and Logistics Management, Faculty of Management Science, Muni University, Arua, Uganda.
Crispus Tashobya
Department of Business Studies, Kabale University, Kabale, Uganda.
Kadhiri Mohamedi Rwambale
Department of Business Administration, Faculty of Business and Management Sciences, Mountains of the Moon University, Uganda.
Juuko Ijoga Godfrey
Department of Business Administration, Faculty of Business and Management Sciences, Mountains of the Moon University, Uganda.
Priscilla Tibihikirra
Department of Business Administration, Faculty of Business and Management Sciences, Mountains of the Moon University, Uganda.
Alex Rubalema
Department of Business Administration, Faculty of Business and Management Sciences, Mountains of the Moon University, Uganda.