Discussion on: Measuring Effectiveness of Online Marketing on Consumers’ Purchasing Behavior during COVID 19: A Cross-sectional Quantitative Survey

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Article Title

Measuring Effectiveness of Online Marketing on Consumers’ Purchasing Behavior during COVID 19: A Cross-sectional Quantitative Survey

Authored by

Arifur Rahman Bhuiyan
Department of Public Administration, University of Dhaka, Dhaka, Bangladesh.

Mohammad Bashir Mia Khadem
Department of Public Administration, University of Dhaka, Dhaka, Bangladesh.

DOI or Article Link

https://doi.org/10.9734/sajsse/2026/v23i81364

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