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Article Title
FMCG Distributors Perspectives on Marketing Constraints and Operational Inefficiencies in Rural FMCG Networks
Authored by
S. Jothipriya
PG & Research Department of Commerce, Mahendra Arts & Science College, Kalipatti (PO), Tiruchengodu, Namakkal District, Affiliated to Periyar University, Salem -636011, Tamil Nadu, India.
J. Josephine Daisy
Loyola College of Arts & Science, Mettala, Rasipuram, Namakkal District, Affiliated to Periyar University, Salem -636011, Tamil Nadu, India.