Discussion on: Role of Product Factors that Shape Consumer Attitudes toward Organic Fruits and Vegetables: A TPB Approach

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Article Title

Role of Product Factors that Shape Consumer Attitudes toward Organic Fruits and Vegetables: A TPB Approach

Authored by

Uzma Ara
Department of Business Administration, Aligarh Muslim University, Uttar Pradesh, India.

Asad Rehman
Department of Business Administration, Aligarh Muslim University, Uttar Pradesh, India.

DOI or Article Link

https://doi.org/10.9734/jesbs/2026/v39i41494

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