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Article Title
From Reactive Engagement to Predictive Intelligence: A Bibliometric Review of AI-Driven Moment Marketing
Authored by
Gyanendra Kumar
Department of Commerce, Indira Gandhi National Tribal University, Amarkantak, Madhya Pradesh, India.
Sukanta Kumar Baral
Department of Commerce, Faculty of Commerce & Management, Indira Gandhi National Tribal University, Amarkantak, Madhya Pradesh, India.