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Article Title
A Quantitative Assessment of the Influence of Brand Equity on Customer Retention in the Medical Aid Industry: Empirical Evidence from Premier Service Medical Aid Society in Zimbabwe
Authored by
Gerald Munyoro
Department of Admiration & Leadership, Faculty of Education, University of Zimbabwe, Harare, Zimbabwe.
Felix Maponga
ZOU Graduate School of Business, Faculty of Commerce, Zimbabwe Open University, Harare, Zimbabwe.