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Article Title
The Impact of Green Marketing Factors on Consumers’ Green Purchase Intention in the Food and Beverage Industry in Hanoi
Authored by
Cao Tuan Khanh
Faculty of Marketing, Thuongmai University, Hanoi, Vietnam.
Nguyen Thi Thu Huong
School of Interdisciplinary Sciences and Arts, Vietnam National University, Hanoi, Vietnam.
Vuong Thi Ngoc Minh
Faculty of Marketing, Thuongmai University, Hanoi, Vietnam.
Nguyen Thi Hai Yen
Faculty of Marketing, Thuongmai University, Hanoi, Vietnam.
Phan Thi Xuan Mai
Faculty of Marketing, Thuongmai University, Hanoi, Vietnam.