Discussion: Scholarly discussion on any scientific article is very important for the advancement of science. We strongly suggest all readers and authors to participate in such activities. Comment posting facility is available at the end of this page. Comment should meet the minimum standard of scientific discussion. Personal communication, personal attack, abusive language, etc are not allowed and comments will be moderated.
Article Title
Transition from Local Markets to Digital Platforms: A Study on Barriers to the Usage of Affordable Digital Marketing Tools among Rural Women Entrepreneurs in Karnataka
Authored by
M. Rizwana
Department of Management Studies, M.S. Ramaiah Institute of Technology, Bengaluru-560054, India.
Padmalini Singh
Department of Management Studies, B.N.M. Institute of Technology, Bengaluru-560070, India.
Amrutha Shetty
Department of Management Studies, M.S. Ramaiah Institute of Technology, Bengaluru-560054, India.
Vanathi Ramasamy
Erode Arts and Science College, Erode-638112, India.