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Article Title
Social Media Marketing and Commercial Performance of Small and Medium Sized Enterprises: The Beauty Sector in Cameroon
Authored by
Njih Beri Nkini
Faculty of Economics and Management, University of Yaounde II, Soa, Centre Region, Cameroon and Research Initiative in Tropical and Community Health (RITCH), Yaounde, Cameroon.
Earnest Njih Tabah
Research Initiative in Tropical and Community Health (RITCH), Yaounde, Cameroon and Faculty of Medicine and Pharmaceutical Sciences, University of Dschang, Dschang, Cameroon.
Nga Ndongo Winnie
Faculty of Economics and Management, University of Yaounde II, Soa, Centre Region, Cameroon.
Djam Chefor Alain
Research Initiative in Tropical and Community Health (RITCH), Yaounde, Cameroon and Faculty of Medicine and Pharmaceutical Sciences, University of Dschang, Dschang, Cameroon.
Youmbi Zidenie Afanya
Faculty of Economics and Management, University of Yaounde II, Soa, Centre Region, Cameroon.
Nkene Ndeme Richard
Faculty of Economics and Management, University of Yaounde II, Soa, Centre Region, Cameroon.