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Article Title

Unlocking Market Potential for Madurai Malli Through Value Chain Analysis

Authored by

L.T. Thirumarudhan
Department of Agricultural Economics, AC & RI, TNAU, Coimbatore, India.

M. Anjugam
Department of Agricultural Economics, AC & RI, TNAU, Coimbatore, India.

D. Suresh Kumar
Centre for Agricultural and Rural Development Studies, TNAU, Coimbatore, India.

C. Indu Rani
Department of Vegetable Science, HC & RI, TNAU, Coimbatore, India.

M. Nirmala Devi
Department of Agricultural Extension and Rural Sociology, TNAU, Coimbatore, India.

R. Vasanthi
Department of Physical Sciences and Information Technology, TNAU, Coimbatore, India.

DOI or Article Link

https://doi.org/10.9734/ajaees/2026/v44i22890

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