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Article Title
Analysis of the Influence of Online Customer Reviews, E-Service Quality, Content Marketing and e-WOM on Purchase Decisions on Tokopedia: A Case Study on UMP Students
Authored by
Muhamad Faiq Maulana
Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto, Indonesia.
Tri Septin Muji Rahayu
Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto, Indonesia.
Hengky Widhiandono
Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto, Indonesia.
Irawan Randikaparsa
Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto, Indonesia.