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Article Title
Storytelling Marketing and Cross-Cultural Branding of Fuliang Tea: A Systematic Review and Global Evidence Synthesis
Authored by
Huang Qiuyang
Jiangxi Arts and Ceramics Technology Institute, Jingdezhen 333000, Jiangxi, China.
Chen Zhengjun
Jiangxi Arts and Ceramics Technology Institute, Jingdezhen 333000, Jiangxi, China.
Li Kui
Jiangxi Arts and Ceramics Technology Institute, Jingdezhen 333000, Jiangxi, China.
Wei Fangfang
Jiangxi Arts and Ceramics Technology Institute, Jingdezhen 333000, Jiangxi, China.
Yu Yuan
Jiangxi Arts and Ceramics Technology Institute, Jingdezhen 333000, Jiangxi, China.