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Article Title
Testing the Effectiveness of Content Marketing Matrix in Instagram Advertising: A Case Study of Studio Dakssa, Yogyakarta, Indonesia
Authored by
Shaylla Lavanya Putri S.
Department of Management, Universitas Islam Indonesia, Sleman, Special Region of Yogyakarta, Indonesia.
Zaenal Arifin
Department of Management, Universitas Islam Indonesia, Sleman, Special Region of Yogyakarta, Indonesia.
Rr. Ratna Roostika
Department of Management, Universitas Islam Indonesia, Sleman, Special Region of Yogyakarta, Indonesia.