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Article Title
Determinants of Customer Retention in Chickpea Seed Markets: Insights from Surendranagar District, Gujarat, India
Authored by
Gaurang Chauhan
Post Graduate Institute of Agri-Business Management, Junagadh Agricultural University, Junagadh-362001, India.
C. R. Bharodia
Post Graduate Institute of Agri-Business Management, Junagadh Agricultural University, Junagadh-362001, India.
H. Y. Maheta
Post Graduate Institute of Agri-Business Management, Junagadh Agricultural University, Junagadh-362001, India.
Kalpesh Kumar
Department of Agricultural Economics, College of Agriculture, Junagadh Agricultural University, Junagadh-362001, India.