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Article Title
The Role of Brand Awareness and Brand Recall in TikTok Marketing Campaigns towards Purchase Intention of Mandaya Gen Z
Authored by
Joshua S. Canoza
Davao Oriental State University, Cateel Campus (DorSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
Daniel E. Espirituoso
Davao Oriental State University, Cateel Campus (DorSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
Althea Jay A. Macabante
Davao Oriental State University, Cateel Campus (DorSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
Roby G. Fuentes
Davao Oriental State University, Cateel Campus (DorSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
Jenus C. Silvosa
Davao Oriental State University, Cateel Campus (DorSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
JR A. Mantog
Davao Oriental State University, Cateel Campus (DorSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.