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Article Title
The Influence of Celebrity Endorsement Tactics on Customers’ Purchase Intention
Authored by
Cherry May C. Alonzo
Davao Oriental State University-Cateel Campus (DorSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
Kevin Banudan
Davao Oriental State University-Cateel Campus (DorSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
Daisy Jane P. Luna
Davao Oriental State University-Cateel Campus (DorSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
Jovelyn E. Nasis
Davao Oriental State University-Cateel Campus (DorSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
Bernalyn L. Sayud
Davao Oriental State University-Cateel Campus (DorSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.
Lorna F. Tadioque
Davao Oriental State University-Cateel Campus (DorSU-CC), Mahan-Ob, Mainit, Cateel, Davao Oriental, Philippines.