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Article Title
Consumer Culture and Innovation Diffusion: A Cross-regional Study in Cameroon
Authored by
Sylvie FOKENG
Faculty of Economic and Management, University of Dschang, Cameroon.
Felix NKIENDEM
Faculty of Economic and Management, University of Bamenda, Cameroon.
Godlove AYANKENG
Faculty of Economic and Management, University of Yaoundé II, Cameroon.