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Article Title
The Influence of Social Media Marketing, Service Quality, Electronic Word of Mouth, and Advertising Appeal on Purchase Decisions on Shopee E-Commerce
Authored by
Arya Wirawan Kusuma
Faculty of Economics and Business, University of Muhammadiyah Purwokerto, Indonesia.
Erny Rachmawati
Faculty of Economics and Business, University of Muhammadiyah Purwokerto, Indonesia.
Hermin Endratno
Faculty of Economics and Business, University of Muhammadiyah Purwokerto, Indonesia.
Nawalin Nazah
Faculty of Economics and Business, University of Muhammadiyah Purwokerto, Indonesia.