Discussion on: The Effect of Reference Groups and Ethnicity on Word-of-Mouth Communication in Health and Wellness Tourism in Ethnic Minority Communities

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Article Title

The Effect of Reference Groups and Ethnicity on Word-of-Mouth Communication in Health and Wellness Tourism in Ethnic Minority Communities

Authored by

Chien-Jen Hung
School of Architectural Engineering, Guangzhou Institute of Science and Technology, Guangzhou – 510540, China.

Tsaifa (TF) Yen
School of Management, Guangzhou Institute of Science and Technology, Guangzhou – 510540, China.

DOI or Article Link

https://doi.org/10.9734/ajess/2025/v51i72203

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