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Article Title
The Influence of Brand Ambassadors, Website Quality, Electronic Word of Mouth (e-Wom), and Online Customer Reviews on Purchase Decisions: A Study on Gen Z Students in Purwokerto
Authored by
Putra Irfan Nurrohman
Faculty of Economics and Business, University of Muhammadiyah Purwokerto, Indonesia.
Tri Septin Muji Rahayu
Faculty of Economics and Business, University of Muhammadiyah Purwokerto, Indonesia.
Erny Rachmawati
Faculty of Economics and Business, University of Muhammadiyah Purwokerto, Indonesia.
Alfato Yusnar Kharismasyah
Faculty of Economics and Business, University of Muhammadiyah Purwokerto, Indonesia.