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Article Title
The Effect of TikTok Live Streaming Shopping on Generation Y and Z Impulse Buying Behaviour: The Example of Indonesia
Authored by
Ayla-Kamila Anindita
CBS International Business School, Bahnstrasse 6-8, 50996 Cologne, Germany.
Mehran Najmaei
CBS International Business School, Bahnstrasse 6-8, 50996 Cologne, Germany.
Olivier Fuchs
Technische Hochschule Köln (TH Koeln), Ubierring 48, 50668 Cologne, Germany.