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Article Title
Impact of Phygital Retailing Strategies on Customer Satisfaction and Loyalty in Lulu Hypermarket, Nizwa, Sultanate of Oman
Authored by
Renjith Kumar. R
University of Technology and Applied Sciences, Nizwa, Sultanate of Oman.
Bushra Mubarak Al Shukaili
University of Technology and Applied Sciences, Nizwa, Sultanate of Oman.
Ethar Hamed Al Rumaidhi
University of Technology and Applied Sciences, Nizwa, Sultanate of Oman.
Hajar Mubarak Al Aamri
University of Technology and Applied Sciences, Nizwa, Sultanate of Oman.
Khaloud Humaid Al Hinaai
University of Technology and Applied Sciences, Nizwa, Sultanate of Oman.
Nasra Musallam Al Maani
University of Technology and Applied Sciences, Nizwa, Sultanate of Oman.