Discussion on: Cultural and Technological Drivers of Consumer Engagement: A Comparative Study of Livestream Selling and Influencer Commerce in the U.S. and Asia

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Article Title

Cultural and Technological Drivers of Consumer Engagement: A Comparative Study of Livestream Selling and Influencer Commerce in the U.S. and Asia

Authored by

T.D. Adesina
Trocah Technology Limited, London, United Kingdom.

DOI or Article Link

https://doi.org/10.9734/ajarr/2025/v19i51034

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