Discussion on: Unveiling the Mediating Role of Intellectual Capital in the Digital Marketing-Marketing Performance Relationship through Digital Strategies among Creative Waste-based MSMEs in Indonesia

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Article Title

Unveiling the Mediating Role of Intellectual Capital in the Digital Marketing-Marketing Performance Relationship through Digital Strategies among Creative Waste-based MSMEs in Indonesia

Authored by

Mar’a Elthaf Ilahiyah
Department of Accounting, STIESIA (Sekolah Tinggi Ilmu Ekonomi Indonesia), Indonesia.

Krisna Damayanti
Department of Accounting, STIESIA (Sekolah Tinggi Ilmu Ekonomi Indonesia), Indonesia.

DOI or Article Link

https://doi.org/10.9734/ajeba/2025/v25i51791

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