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Article Title
From Brainwaves to Buying Behavior: Applications of Non-invasive Neuromarketing Approaches to Food Choice
Authored by
Sachin Rathour
Department of Agricultural Economics, Institute of Agricultural Sciences, Banaras Hindu University Varanasi, 221005, Uttar Pradesh India.
Prakash Singh Badal
Department of Agricultural Economics, Institute of Agricultural Sciences, Banaras Hindu University Varanasi, 221005, Uttar Pradesh India.
Virendra Kamalvanshi
Department of Agricultural Economics, Institute of Agricultural Sciences, Banaras Hindu University Varanasi, 221005, Uttar Pradesh India.
Saket Kushwaha
University of Ladakh (UoL), Leh, 194101. Ladakh, India.
Devegowda SR
Department of Agricultural Economics, Rajiv Gandhi University (A Central University), Doimukh-791112, Arunachal Pradesh, India.
Evans Kemboi
Department of Agricultural Economics, Institute of Agricultural Sciences, Banaras Hindu University Varanasi, 221005, Uttar Pradesh India.
Bharath Kumar Mannepalli
Department of Agricultural Economics, Institute of Agricultural Sciences, Banaras Hindu University Varanasi, 221005, Uttar Pradesh India.
Prakhar Deep
Department of Agricultural Economics, Institute of Agricultural Sciences, Banaras Hindu University Varanasi, 221005, Uttar Pradesh India.