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Article Title
Brand Values of the Lecturers and the Leadership Style Contribute to Enhancing University Branding: A Case Study at Private Universities in Ho Chi Minh City, Vietnam
Authored by
Nguyen Thanh Hoang
Van Lang University, Ho Chi Minh City, Vietnam.
Vu Truc Phuc
Ton Duc Thang University, Ho Chi Minh City, Vietnam.