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Article Title
From Cost Leadership to Aspirational Branding: Categorizing Indonesian Local Smartphones
Authored by
Andi Juanna
Faculty of Economics and Business, Universitas Negeri Jakarta, Indonesia and Faculty of Economics and Business, Universitas Negeri Gorontalo, Indonesia.
Usep Suhud
Faculty of Economics and Business, Universitas Negeri Jakarta, Indonesia.
Setyo Ferry Wibowo
Faculty of Economics and Business, Universitas Negeri Jakarta, Indonesia.