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Article Title
Social Media Marketing in Banking: Measuring Engagement and Customer Acquisition in Cameroon
Authored by
Virginie Takoutio Feudjio
Department of Banking and Finance, Faculty of Economics and Management Sciences, The University of Bamenda, Cameroon.
Huboh Samuel Ringmu
Department of Banking and Finance, Faculty of Economics and Management Sciences, The University of Bamenda, Cameroon.
Njong Mom Aloysius
Department of Economics, Faculty of Economics and Management Sciences, The University of Bamenda, Cameroon.
Nkiendem Felix
Department of Banking and Finance, Faculty of Economics and Management Sciences, The University of Bamenda, Cameroon.