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Article Title
Brand Strategy and the Effective Marketing Position of the Blind Box Industry: A Case Study of Pop Mart
Authored by
Jason Lim Chiu
Keimyung University, 1095 Dalgubeol-daero, Dalseo-gu, Daegu, 42601, South Korea.
Man-Hsu Lin
Keimyung University, 1095 Dalgubeol-daero, Dalseo-gu, Daegu, 42601, South Korea.
Evelyn L. Chua
University of Santo Tomas, Espana Blvd., Sampaloc, Manila, 1008, Philippines.
Jae-Hyeok Choi
Bina Nusantara University, Jl. K. H. Syahdan No. 9, Kemanggisan, Palmerah Jakarta 11480, Indonesia.