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Article Title
The Intangible Value and Economic Impact of Music Groups: A Case Study on NewJeans
Authored by
Raden Aswin Rahadi
School of Business and Management, Institut Teknologi Bandung, Indonesia.
Gun Gun Indrayana
Jawara Partners, Singapore.
Kurnia Fajar Afgani
School of Business and Management, Institut Teknologi Bandung, Indonesia.
Yudo Anggoro
School of Business and Management, Institut Teknologi Bandung, Indonesia.
Alfred Boediman
The University of Chicago Booth School of Business, Hong Kong.