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Article Title
Analysis of the Influence of Perceived Enjoyment and Perceived Usefulness on Impulse Buying in Live Streaming on Online Marketplaces
Authored by
Ulry Tertieny
Department of Management, State University of Jakarta, Indonesia.
Usep Suhud
Department of Management, State University of Jakarta, Indonesia.
Setyo Ferry Wibowo
Department of Management, State University of Jakarta, Indonesia.