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Article Title
Impact of Branding on Undergraduate Students’ Purchasing Behaviour in Enugu State, Nigeria
Authored by
Nnamani, Victoria Obiageli
Department of Business Education, Faculty of Vocational and Technical Education, University of Nigeria, Nsukka, Nigeria.
Madu, Maureen Anayo
Department of Business Education, Faculty of Vocational and Technical Education, University of Nigeria, Nsukka, Nigeria.