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Article Title
Value Addition and Consumer Preference on Social Media Marketing: A Case Study of the Kazhani Farmers Market
Authored by
Karnika E
Department of Agricultural Extension and Rural Sociology, Tamil Nadu Agricultural University, Coimbatore -641003, India.
Karthikeyan C
Department of Agricultural Extension and Rural Sociology, Tamil Nadu Agricultural University, Coimbatore -641003, India.
Senthil Kumar M
Directorate of Extension Education, Tamil Nadu Agricultural University, Coimbatore -641003, India.
Balaji P
Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore -641003, India.
Kavithashree G G
Centre for Post Harvest Technology, Agricultural Engineering College and Research Institute, Tamil Nadu Agricultural University, Coimbatore- 641003, India.