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Article Title
Citation Analysis of Marketing Research: Key Contributions and Future Directions
Authored by
Vikash Chandra Gautam
Department of Agricultural Communication, College of Ag, GBPUA&T, Pantnagar, Uttarakhand, India.
Arpita Sharma Kandpal
Department of Agricultural Communication, College of Ag, GBPUA&T, Pantnagar, Uttarakhand, India.
Nisha Arya
Department of Family and Community Resource Management, Faculty of Family and Community Sciences, The Maharaja Sayajirao University of Baroda, Vadodara, Gujarat, India.
Sudhanand Prasad Lal
Department of Agricultural Extension Education, Dr. Rajendra Prasad Central Agricultural University, Pusa, 848125, Samastipur, Bihar, India.