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Article Title
The Nexus between Innovative Distribution Models and Consumer Retention in the E-Commerce Industry
Authored by
Osokolo, Blessing
Department of Management, University of Port Harcourt, Choba, Rivers State, Nigeria.
Otika, Udoka Stephen
Department of Marketing, University of Agriculture and Environmental Sciences, Umuagwo, Imo State, Nigeria.
Akalazu, Emmanuel Chinonye
Department of Marketing, University of Agriculture and Environmental Sciences, Umuagwo, Imo State, Nigeria.
Mbanaso, Patrick Chinomso
Department of Marketing, University of Agriculture and Environmental Sciences, Umuagwo, Imo State, Nigeria.