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Article Title
Beyond the Layover: The 7Ps Marketing Mix, Service Quality Gaps, and Guest Experience in Small-Town Hotels
Authored by
Rustum D Gevero
Xavier University – Ateneo de Cagayan, Cagayan de Oro City, Philippines.
Jofran P Doromal
Xavier University – Ateneo de Cagayan, Cagayan de Oro City, Philippines.