Discussion on: Business Model Innovation and Firm Performance among E-Commerce Firms in Kenya: An Empirical Literature Review

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Article Title

Business Model Innovation and Firm Performance among E-Commerce Firms in Kenya: An Empirical Literature Review

Authored by

Timothy M. Mwangi
School of Business, Economics and Tourism, Kenyatta University, Nairobi, Kenya.

Irungu Mary Nyakarura
School of Business, Economics and Tourism, Kenyatta University, Nairobi, Kenya.

DOI or Article Link

https://doi.org/10.56557/ajefm/2026/v8i1386

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