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Article Title
Advertising Practice in Nigeria in the Fifth Industrial Era: A Conceptual Review of Prospects, Challenges and Adaptive Frameworks
Authored by
Anthony Ogbonna Uche
Department of Advertising, Southern Delta University, Ozoro, Delta State, Nigeria.
Jimoh O. Olorede
Department of Strategic Communication and Media Studies, The Federal Polytechnic Offa, Kwara State, Nigeria.
Oyetunji Kafayat Adedoyin
Department of Strategic Communication and Media Studies, The Federal Polytechnic Offa, Kwara State, Nigeria.
Arowolo Timothy Olushola
Department of Journalism and Media Studies, The Federal Polytechnic Offa, Kwara State, Nigeria.