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Article Title
An Extended UTAUT Model for Determining the Factors Affecting Online Apparel Purchase Intentions of Customers: Moderating Role of Post Purchase Dissonance
Authored by
Ram Singh
Management at the Faculty of Management Studies, University of Lucknow, India.
Shilpi Singh
Management at the Faculty of Management Studies, University of Lucknow, India.
Sanjay Medhavi
Management at the Faculty of Management Studies, University of Lucknow, India.