Discussion on: Sustainability Meets Consumer Psychology: Linking Green Marketing, Purchase Intention and Purchase Decisions

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Article Title
Sustainability Meets Consumer Psychology: Linking Green Marketing, Purchase Intention and Purchase Decisions
Authored by

Isma Azis Riu
Universitas Negeri Makassar, Makassar, South Sulawesi, Indonesia.

DOI or Article Link

https://doi.org/10.9734/sajsse/2026/v23i51312

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