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Article Title
Consumer Motivation and Behavioral Intentions for Small Fried Chicken Retailers: A Case Study of Z Fried Chicken
Authored by
Tsaifa (TF) Yen
School of Management, Guizhou Qiannan Economic College, Qiannan, Guizhou-550660, China.
Yahui Liu
School of Management, Guizhou Qiannan Economic College, Qiannan, Guizhou-550660, China.
Qianmin Zheng
School of Management, Guizhou Qiannan Economic College, Qiannan, Guizhou-550660, China.
Qichun Shi
School of Management, Guizhou Qiannan Economic College, Qiannan, Guizhou-550660, China.