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Article Title
The Mediating Role of Brand Equity in Social Media Marketing, Brand Trust, and Purchase Intention: Evidence from Bangladesh
Authored by
Mrinal Kanti Das
Department of Accounting, Kishoreganj University, Kishoreganj 2300, Bangladesh.
Tarun Sen
Department of Accounting and Information Systems, Jashore University of Science and Technology, Jashore-7408, Bangladesh.
Apurbo Sarker
Department of Accounting and Information Systems, Jashore University of Science and Technology, Jashore-7408, Bangladesh.
Mazharul Haque Jubaed
Department of Accounting, Kishoreganj University, Kishoreganj 2300, Bangladesh.