Discussion on: Digital Marketing and Sustainable Consumer Behavior in India

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Article Title

Digital Marketing and Sustainable Consumer Behavior in India

Authored by

Mala Goplani
Hindi Vidya Prachar Samiti’s Ramniranjan Jhunjhunwala College of Arts, Science and Commerce (Empowered Autonomous), Ghatkopar (w), Mumbai- 86, India.

Nandini Jagannarayan
Hindi Vidya Prachar Samiti’s Ramniranjan Jhunjhunwala College of Arts, Science and Commerce (Empowered Autonomous), Ghatkopar (w), Mumbai- 86, India.

R Uma
Nirmala College for Women, Coimbatore, India.

DOI or Article Link

https://doi.org/10.56557/abaarj/2026/v8i1206

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