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Article Title
The Impact of Customer Analytics on Sales Funnel Conversion and Customer Retention in the E-Commerce Industry
Authored by
Bella Isen
College of Professional Studies, Roux Institute, Northeastern University, Portland ME, USA.
Fausiyat Olawepo Moyosore
School of Management and Marketing, Coba, Southern Illinois University, Carbondale, USA.
Temiloluwa Paul Adetola
Bondora Capital OU, 13911, Tallinn, Estonia.
Adesewa Kofoworola Lawal
College of Business, Department of Management, Lehigh University, Bethlehem, PA, United States.
Mercy Amuna
College of Professional Studies, Roux Institute, Northeastern University, Portland ME, USA.
Prince Yeboah Ntim
College of Business, Department of Information Systems, Lamar University, Texas, USA.
Richard Asamoah Kwarteng
School of Business, Computer Management Information Systems, Southern Illinois University, Edwardsville, IL, USA.